Jeffery-West & Sailor Jerry - 'STEWED, SHOED & TATTOOED'
Renowned British Shoe Brand Jeffery West, have entered their 25th year and have began celebrating this anniversary by creating a pop-up store in collaboration with Sailor Jerry and Selfridges entitled ‘Stewed, Shoed and Tattooed’.
On the 7th February, Jeffery West will launch the ‘Stewed, Shoed and Tattooed’ pop up display in the Men’s Shoe Department of Selfridges’ flagship Oxford Street Store. The collaboration involves utilising the creative flair of highly respected artist Aasen Stephenson from design brand Deathhouse, who will be ‘tattooing’ or etching into a shoe for any customer that purchases a pair of Jeffery West shoes over the 4-week period. Jeffery West as a brand has been in business for 25 years with Mark Jeffery and Guy West at the helm. The brand, having worked with a huge range of celebrities and icons over its time in business has put itself at the forefront of men’s footwear and made its name renowned as the infamous British footwear brand.
Sailor Jerry embodies the independent spirit and unapologetic attitude of Norman ‘Sailor Jerry’ Collins who was noted for saying “My work speaks for itself.” The concept behind Stewed, Shoed and Tattooed honours a legendary piece of ‘Sailor Jerry’ flash that harkens back to the days of sailors spending their shore leave on Honolulu’s iconic Hotel Street. Sailor Jerry Spiced, the rum created to honour the legacy of Norman Collins, is a straight-up, no nonsense, old-school rum, blended the way it should be, bold and smooth.
The Jeffery West ‘Stewed, Shoed and Tattooed’ Pop-Up will be in-store at Selfridges from the 7th February until the 6th March 2012.
THIS EVENT HAS NOW ENDED, BUT IF YOU ARE STILL INTERESTED IN HAVING A YOUR NEW JEFFERY-WEST SHOES CUSTOMISED PLEASE CONTACT US VIA EMAIL AT - firstname.lastname@example.org